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About

[Lost and Led Astray] = Fat'shion Made in Aotearoa.


Established for the next generation, LaLA _ Lost and Led Astray breaks through the perceptions that separate design-driven fashion and plus-size clothing.

LaLA believes in people,  believing that there so much power in looking and feeling good in ones self. Believing in the diversity that encompasses people of all different shapes and sizes, making this world go around.
Believing we need to change the way we view our selves and the power clothing has to shape this. 

LaLA encompasses fluid well cut shapes, to create timeless looks that focus on silhouette, design and texture. The range is designed to be mixed and layered to allow movement and to introduce an often dramatic feel to the designer's effortless, layered, aesthetic.

LaLA also loves colour! and isn't afraid to use it.  Always searching for LaLAs next exclusive custom print or stripe.  Don't be shy, lets take up space and show the world what we are made of.

Designer Sarah-Jane Duff has 16 years' experience in the niche market of plus-size fashion. She is a fit obsessed designer who works stanchly in the area of plus size.

With pride LaLA is manufactured in Aotearoa. The garments are executed in natural and eco-conscious fibers, with quality finishing. LaLA is committed to working with suppliers and manufacturers in a fair and equal way.

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